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Privacy Policy

Welcome! The information contained in this Privacy Policy is being provided to explain our practices regarding the collection, use, storage and sharing of your Personal Information we collect via TheSmartTalk.org (the “Site”). For the purpose of this Privacy Policy, Personal Information refers to applies to information – such as your first and last name or contact information – that identifies you.

This Privacy Policy applies to all visitors to Site (referred to in this Privacy Policy as our “Visitors” and our “Site,” respectively). Use of the Site and the activities and services available on and through the Site (referred to in this Privacy Policy, together with the Site, as the “Services”) is also governed by our Terms of Use.

If there are changes or additions to this Privacy Policy, we will notify Visitors by posting a new version of the Privacy Policy on the Site. Changes and additions to this Privacy Policy are effective when they are posted. Please check this web page periodically to see any changes we have made to our Privacy Policy.


Use of the Site by Children Under 13 (A “Child”): This Site is designed for use by parents and/or guardians together with their child and not for children alone. We limit the amount of information that we collect from all Visitors, including children, to help make the Site safe and limit exposure of a minors Personal Information on-line.

If we add Services to the Site that are targeted toward children (in particular, those in which Personal Information will be collected from the Child), we will first notify the Child’s parent or guardian and/or seek the permission of the Child’s parent or guardian before we collect any Personal Information from the child.


Information We Collect. Aggregated, anonymized and Personal Information may be referred to in this Privacy Policy together as “Information.” We will only share and use Information in accordance with this Privacy Policy.

Information We Collect Directly. You do not have to submit your full name, contact or other personally identifying information to browse the Site. However, to save the The Smart Talk agreement, we will ask parents for a zip code, email address and password. The responses contained within The Smart Talk agreement are also stored. This information is used to build a contract between parent and child that the parent can download, edit, update, delete, share on social media, and print or save. Users may optionally share information including race, ethnicity, primary languages spoken in the home, and also how the user heard about The Smart Talk tool.

Information We Collect Automatically. We use cookies, clear GIFs, log files and other tools to collect certain system and usage information from Site Visitors.

IP Address. We may collect IP address and other device identifying information from all Site Visitors, including Children. An IP address is a number that is automatically assigned to a Visitor’s computer. Web servers can automatically identify individual computers by their IP address. However, we only use these identifiers to support the internal operations of our Site. We do not combine these identifiers with Personal Information, and we do not use them to serve behavioral or targeted advertising.

Other Computer Information. We may use tracking technologies such as Cookies and Web beacons (including single pixel (clear) GIFs), to automatically collect other technical information from Visitors, such as pages and/or content viewed, web browser and computer operating system information and usage patterns related to our Visitors’ use of the Site and the Services, including without limitation, real time tracking of other Web sites linked to and from this Site, to better understand how our Visitors, as a group, use the Site and Services, and the various features thereof. As noted, we do not engage in behavioral targeted marketing but our system is not currently able to honor Do Not Track requests.

Cookies: “Cookies” are pieces of information that are passively placed on an individual’s computer hard drive to enable the individual to more easily communicate and interact with a web site. You may disallow receiving many cookies through options contained in your web browser.

Web Beacons/Gifs. We employ (either directly or through one of our third party advertising partners) software technology using single pixel (clear) gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our Site by educating us on what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of users.

Disclosure and Use of Collected Information. For all information collected on this Site, whether entered by a Visitor (including a Child) or gathered electronically and automatically the following describes the only ways we may share and use anonymized information:

  1. With our partners that worked with us to design and provide the content on the Site to help improve this Site and the Services, or potential services, we may make available on the Site,
  2. to a service provider that provides support for the internal operations of our Site and that may not disclose or use such information for any other purpose,
  3. for research, thought leadership and analytics relating to identity protection, identity theft, identity fraud and the like,
  4. in connection with a merger, acquisition, change of control or sale of all or substantially all of our assets related to the Site,
  5. as required by law or court order, or in connection with a legal proceeding or to defend our rights or property.

Marketing. We do not use Personal information from the Site or Services for marketing of products or Services offered by us, our Affiliates or Partners. We do not sell, rent, lease or otherwise share Personal Information with third parties for use in marketing of their products or services

Third Party Sites, Social Media. We are providing the content on this Site in cooperation with our partners Norton. National PTA and Norton maintain independent websites at pta.org and norton.com, respectively. This Policy governs the information you share on this Site, but if you use links contained in the Site to visit other third party websites, or use a third party weblink to arrive at the Site, other privacy policies may apply. The Site may permit you to use social media plugins such as the Facebook “Like”, Twitter or Pinterest buttons. When you use these social networking platforms and plugins, information available about you or collected from you by those services may be shared with us.

The Site may permit you to use social media plugins such as the Facebook “Like”, Twitter or Pinterest buttons. When you use these social networking platforms and plugins, information available about you or collected from you by those services may be shared with us.

We encourage you to carefully review other privacy policies that are applicable to your activity on line as they may be different that the practices described in our Privacy Policy. We are not responsible for the privacy practices or the content of third party sites and we expressly disclaim all responsibility and liability which may arise from there.

Security. We implement commercially reasonable information security practices and policies to maintain the security of the Site, however, by using the Services, you acknowledge that no data transmission over the Internet can be guaranteed to be 100% secure and use the Site at your own risk.

The Site is operated from the United States. All Visitors of the Site and users of the Services fully understand and unambiguously consent to the collection and processing of their information, including Personal Information, in the United States.

Contacting Us. To contact us regarding this Privacy Policy, the Site or the Services, please clearly describe your request and submit it to one of the following:

  • Send email to: info@pta.org, or
  • Send certified / return receipt requested mail to:

National PTA Headquarters
1250 N. Pitt Street
Alexandria, Virginia 22314